Our past year charity outcomes and promises
As an independent, not-for-profit registered charity, Everybody invests its surpluses back into our local communities, aligned to our charity mission of helping our community live well, for longer. This past year, your ongoing support has enabled us to support 3,559 people with a long-term medical condition to improve their wellbeing and mobility. These and other initiatives include long covid rehabilitation, disability cycling sessions, social isolation clubs, children’s activity sessions and more. In addition, we have continued to invest in upgrading our offer, including a brand-new gym in Crewe, and two upgraded gyms in Holmes Chapel.
(Inclusive cycling session at Cumberland Arena)
(Brand-new gym at Crewe Lifestyle Centre)
Inflationary running costs and swimming surcharge
Like all businesses, we have been hit hard in the current economic climate with inflationary pressures, and this has been particularly tough around the running costs of swimming pools. Nationally, the industry has needed to make significant reductions to opening times, and in many cases, close their pools altogether. We have worked in partnership with Cheshire East Council to avoid reductions in access to our public swimming pools; as we understand the value of pools and this important life skill, we are committed to keeping our pools open. Combined with the price increases, we will apply a swimming surcharge for swimming lessons, pool bookings and pay-as-you-go swimming sessions, and this will be directly paid to Cheshire East Council and reviewed on a quarterly basis throughout 2023-2024. Internally, we have made cost savings and operating procedure efficiencies. This includes our investment in chlorine hyprolyser machines at our two largest pool sites. The machines generate energy savings and additional cost efficiencies with chlorine supplies.
Providing our workforce with a fair pay deal
The second largest pressure we have is ensuring our workforce is paid a fair salary in line with the current local living wage. At a cost of over £1m, it demonstrates our commitment to our workforce, as well as providing hundreds of jobs each year to the local community and maintaining our position as an award-winning employer and Investor in People.
Options concessionary discounts
Stemming from national Government financial pressures on local budgets; Everybody has also faced reductions in its management fees from the Council, and a concessionary review was undertaken with the council. This has resulted in the removal of all ‘free’ Options memberships and the Options discount reducing to 25% off our standard adult prices. To return additional savings to the council, the Options eligibility criteria will also change for new members with the discount being available only to those aged over 67 years. We will be working to support those directly affected to ensure the best membership deal for the next year, enabling them to continue their fitness journey with us.
Continued investment in health and leisure
Everybody has a strong partnership with Cheshire East Council and whilst the budgetary news is extremely challenging, both organisations are committed to ensuring health and leisure does not suffer. Together, we will continue to invest wherever feasible, in your local centres, which will include the reopening of Congleton Leisure Centre featuring two new swimming pools, a thermal suite, Taste for Life café, soft play area, a range of group fitness classes, sports facilities, and more.
There will also be major improvements at Wilmslow Leisure Centre, with a brand-new gym opening in Spring / Summer, and we will continue to invest across the area to ensure your membership and overall customer experience delivers good value.